Avon Selling Tips: Using Attraction Marketing

When it comes to growing a successful business, it is important to figure out how you are going to market your business. For me, the one that I found the most success in, immediately & over time, is by using what they call, Attraction Marketing.

What is Marketing?

Before we get into Attraction Marketing, it is important to know what exactly “MARKETING” means.

According to the Balance Small Business’s Susan Ward (2019), marketing is the process of interesting potential customers and clients in your products and/or services. The process includes selling, promoting, distributing and researching.

The main goal of marketing is to identify your ideal customer so they will purchase from you or join your team. But there are other reasons why marketing can be helpful to you & your business, such as…

• It’s an effective way to engage with customers
• Helping you build a relationship between you & your customers
• Providing a way to communicate & inform your customers
• Keeping you relevant
• Having you able to compete with other businesses and representatives
• Building & maintaining your business’s reputation
• Helping you gain insight about your business
• Providing more opportunities for you & your business

Attraction Marketing

With the way our world is, especially now in 2020, many customers are not interested in another sales pitch. Because of this, many entrepreneurs & business owners are looking for new ways to market their business. Now there are a wide variety of marketing techniques, styles, methods, theories… whatever you want to call it. I know for me, when I first started focusing on marketing my business a few years back, I quickly got overwhelmed. However, through trial and error, I figured out a way to market my business. I was able to figure out a way to gain positive results not only immediately but also long term. Little did I know, I was doing a type of marketing that has become very popular over the last few years & where many have found success with because our focus was more on providing value to the customer rather then getting a sale. This is what we call… Attraction Marketing.

To learn all about Attraction Marketing and how you can implement it into your business, check out the video below or click here.