Sell Avon with Attraction Marketing

The first couple years of my Avon business, I really struggled with the inner conflict of wanting to market, share & grow my Avon business and not be someone who was a nuisance, as many direct sales consultants were accused of at that time. Due to getting pregnant in 2016 & having a difficult pregnancy, I decided to transition my business to be primarily online. As a result, I decided to start this, my blog, so my customers, team members & followers would have one place that they can go to for information about my business. This would help those who wanted to learn more about shopping or selling Avon as well as the products I sell and how to create their ideal beauty routine. Within 6 months of starting my blog, my business began to grow in sales & leadership resulting in me in not only earning more money but also more opportunities such as FREE all inclusive trips, joining a panel to share my tips to other Avon representatives, recognition for being a top 10 online seller and more. Without knowing, this is where I began utilizing attraction marketing. Not only did these marketing steps help me grow my business but it also help resolve my inner conflict. Knowing that I am providing information, tips, reviews & other content, I am helping others, which is a part of my business that I am very proud of.

What is Attraction Marketing?

Attraction marketing is a way you can provide personalized service & information to your customers. In doing so, you are able to build a relationship, establish trust & have a way to effectively engage with your customers. According to Elite Suite‘s Brenda Stur (2017), there are 10 benefits you can take advantage of with attraction marketing:

1. It will help you make sales and add new representatives to your team
2. Help you build & maintain relationships with customers & team members
3. Great way to build your email list
4. Customers will begin to trust you
5. It’s a great way to build a brand 
6. Help you grow a following on social media
7. You will be able to help empower & inspire others
8. It’s a useful tool that will help you create a follow up system that will be unique
9. One of the big benefits for me… it’s an inexpensive way to market your business
10. It helps you stay positive & optimistic, even on those hard days that we all get from time to time

How to Implement Attraction Marketing

Just like with any marketing technique, the goal is attract new customers/team members & lead them to eventually placing an order and/or joining your team. Many consider this as a funnel as it is a great visual to show the process a customer will go through to connecting with a business to the point of where they make a purchase. The funnel also helps businesses know what to focus on each step.

You can learn more about marketing funnels by clicking here

Through experience & research, I’ve determined 5 actionable steps that will help you create the perfect attraction marketing strategy:

1. Decide who your targeted audience is
2. Create an implementation plan/routine
3. Make your content in advance
4. Set up a follow up system
5. Review & evaluate what’s working & make adjustments as needed

Below is a playlist of Youtube videos where I break down each step that you can implement into your business & create a successful marketing strategy: