Anew Platinum Day Cream Product Review

Avon Product Review: Anew Platinum Day Cream with SPF 25

Anew Platinum 4 piece set

Anew Platinum is 1 out of 4 Anew daily moisturizer collections from Avon. Anew Platinum‘s Paxillium Technology formula is designed to target signs of aging such as deep wrinkles, neck sagging, loss of color & more. You will visibly notice your skin recontour & reignite it’s youthful shape having you look younger.

The Anew Platinum collection includes:


Anew Platinum Day Cream with SPF 25

Anew Platinum Day Cream

A anti-aging cream formulated with Paxillium Technology & Rediescent Microspheres that will have your skin look & feel younger. The Paxillium Technology is designed to lift, firm & support your skin while Rediescent Microspheres will counteract dullness & restore youthful color & radiance of your skin. To prevent further damage from the sun, formula includes SPF 25. After 4 weeks of daily use, you will visibly notice reduction in deep wrinkles & a dramatic reduction in the appearance of sagging skin.

Best For:

Any woman who has advanced signs of aging, typically women in their 50’s & 60’s.


Anew Platinum Day Cream with Model

  • Lifts & reshapes the look of sagging skin
  • SPF 25 protects skin from the sun
  • Restores radiance
  • Contains Paxillium Technology
  • Hypoallergenic
  • Non comedogenic
  • Allergy tested
  • Dermatologist tested
  • Suitable for sensitive skin


Octinoxate 7.50%, Octisalate 4.75%, Oxybenzone 4.0%, AvoBenzone 2.85%, Water/EAU, Glycerin, Silica, Dimethicone, Stearic Acid, Stearyl Alcohol, Nonenol, Sapindus Rarak Fruit Extract, Pouzolzia Pentandra Extract, Methoxybenzoyl Methylsulfonyl Oxopiperidinyl Piperazinecarboxamide, Thiazolylalanine, Saccharomyces/Platinum Ferment, Trisiloxane, Dimethiconol, Myristyl Myristate, Maltodextrin, PEG 100 Stearate, Caprylyl Glycol, Glyceryl Stearate, Sodium Polyacrylate, Polyurethane 40, Potassium Hydroxide, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Disodium EDTA 1, 2- Hexanediol, Parfum/Fragrance

How to Purchase:

You can purchase Anew Platinum Day Cream with SPF 25 through your local Avon representative or online at www.youravon.com at the regular price of $38.


Like with all Avon products, there is a 30 day 100% Money Back Guarantee with Anew Platinum Day Cream with SPF 25 & all of the Anew Platinum Collection.

Click here for the current Avon brochure


NutraEffects Ageless Collection

Do you prefer a more natural formulated product for your skincare? Avon’s NutraEffects skincare line is a nature inspired formula with the use of Active Seed Complex, a blend of nutrient rich seeds, antioxidants & vitamins. NutraEffects Ageless is a blend of Pomegranate Extract to help fight signs of aging. It will smooth your skin by minimizing the appearance of fine lines & wrinkles while nourishing & firming it.

For instant results, Avon’s newest addition to the Anew family, Sheet Masks, are the way to go. Inspired by ancient Asian skincare rituals and the hottest trend in skincare right now, Anew Firming Sheet Masks will instantly have your skin feel firmer, tighter & lifted. It will also diminish the appearance of wrinkles, moisturize & improve the overall appearance of your skin.


Avon Anew Clinical provides targeted treatment to help you with your skincare concerns like sagging skin & deep wrinkles. For example, Anew Clinical Thermafirm Face Lifting Cream is a special formula of hydrolyzed plant protein & natural extracts to help your skin visibly lift, firm & tighten. Also, Anew Clinical Line Eraser with Retinol Targeted Treatment is a high performance dual delivery formula of Retinol with Vitamin C & Vitamin E. Within 1 week, the look of deep lines are smoothed & resurfaced.

Click here for the current Avon brochure

My Pros:

  • Skin felt moisturized all day
  • My face makeup applied smoothly, more evenly
  • My skin felt lighter & more smooth
  • Noticeably seen my skin tighten
  • Has SPF 25 protection

My Cons:

  • Didn’t like the way my skin felt at the end of the day, it seemed to be too much moisture for my skin
  • When I first applied, there was a scent that I didn’t care for
  • Thick cream- I really had to work in the cream for it to be absorbed.


May, 2017 members of my Sample Club were given a package of samples of Anew Platinum Day Cream with SPF 25 & were asked to complete a product survey about this product. Here is what they said:

Heather F. of Goose Creek, SC:

“I love how smooth it is when applying and how smooth my skin feels after using. It keeps your skin moisturized all day. Other creams that I have used didn’t keep my skin hydrated.”

One of the many benefits of shopping Avon online is that you are able to check out what other customers have to say about a product. Here are what some customers said about Anew Platinum Day Cream with SPF 25:

mtdaisy of Tuscaloosa, AL: 5/5 Stars

“LOVE this product and will buy over and over. I use it everyday and I have already seen fine lines and wrinkles disappearing.”

Allson of Willston, FL: 2/5 Stars

“I am looking for an alternative to my decades of use to Mary Kay Timewise day lotion with SPF. Avon doesn’t look to have a full-size day lotion, so I choose this cream. It has a cold cream smell, which I expected. when it dries, it feels like there’s a film on my face that is both chalky and greasy. I’ve used it for a month to give it a chance and I don’t feel like it is doing much for me. I’m not a fan.”

Nana of Arab, AL: 1/5 Stars

“I used this on my face in morning, but it burned. Let my granddaughter try it and it not only burned her skin but, it left red patches on hers and broke her face out really bad….”

Bernice of San Antonio, TX: 1/5 Stars

“I could not use it because of the fragrance. I will never purchase it again.”

Nanaof2 of St. Charles, IL: 3/5 Stars

“Use daily but with no improvement!”

Loisstitch of Levittown, PA: 5/5 Stars

“Like the product. Don’t like the jar. The jar shape needs to be more “age” friendly. A different, easier to hold jar would be better. A textured outside would be good. Along with the aging process our fingers/finger tips lose some of their grip so a better jar would be ideal.”

My Final Thought:

What I have come to notice in my research & personal experience is that this product would be great for those who have drier skin & are in the later stages of the aging process. I would recommend this product to my customers who are over 50. It was smooth to apply & very thick cream thaAnew-Platinum-Eye-Lip-Creamt really moisturized my skin. At the end of the day my skin still had a lot of moisture. However, I am only in my 30’s so my skin does not personally need all that moisture. My skin did become firmer in areas that are beginning to sag but I personally would not use this on a daily basis because it does not meet my skin’s needs at the moment.

Currently I do use Anew Platinum Eye & Lip Cream on a daily basis due to the fact that I had a lot of lines & wrinkles around my eyes & lips and I notice that my eyes were beginning to droop. Within a month my eyes were more firmer and the fine lines & wrinkles became smaller or had overall disappeared. Having this experience with the Eye & Lip Cream, as I get older and my skin begins to dry & lose it’s firmness, then I will definitely switch to the day cream.


Avon Auto Replenish with Anew Platinum

Anew Platinum Collection

You can purchase the 3 piece Anew Platinum Collection through Avon Auto Replenish. You will receive:

Signing up for Auto Replenish will have you automatically receive your chosen skincare regimen every 4, 6, 8 or 12 weeks & save up to 50% with FREE SHIPPING.

Click Here to learn more about Avon Auto Replenish.

You can learn all about Avon Anew & how to take care of your skin with a daily routine at Avon Anew: Taking Care of Your Skin.




When you shop Avon with Jen Antunes, you will be able to enjoy a variety of benefits & services that will help you save money and get the most out of your Avon experience. As a customer have the opportunity to:

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If you like to learn more about shopping Avon with Jen Antunes you can check out her Facebook business page Avon with Jen Antunes or email her at avonantunes@gmail.com

To register as a customer, go to www.youravon.com/jantunes & create a customer profile by clicking on “Sign In” found on top right corner of the home screen or by clicking here.




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