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fmg Glimmer Wash Off Waterproof Mascara Review

A staple in everyone’s makeup collection is their go to waterproof mascara. Since Revlon launched their mascara in 1958 & the waterproof formula was perfected in the 1960’s (MK, 2021), waterproof mascara has been found in everyone’s makeup collection, no matter how small or big it may be. Now, with modern technological advances with the formulas, the waterproof mascara market is competitive.

fmg Glimmer

In August 2019, LG Household & Healthcare acquired Avon North America. Since then, Avon & LG have collaborated to develop product lines featuring advanced technological formulas, improved packaging & enhanced overall quality with not only *NEW* products but also many of Avon’s customer faves. A prime example of this is the fmg Glimmer makeup collection.

fmgt is a South Korean company owned by LG H&H that focuses on trendy, professional makeup. Glimmer is an Avon brand that consisted of many classic Avon products, ie Glimmersticks. Now, with fmg Glimmer, customers can enjoy a collection of *NEW* & classic Avon makeup products that have top notch formulas & professional packaging such as:

• Always on Point Eyeliner
• Be Blushed Cheek Color
• Liners in Brow, Eye & Lip
• Lip Conditioner
• Liquid Eyeshadow
• Mattitude Liquid Lip
• Multi Eyeshadow Quad
• Nail Lacquer
• Nail Lacquer Glitz a Peel
• Satin Lipstick

For full collection of fmg Glimmer, click here

fmg Glimmer Wash Off Waterproof Mascara

Meet the mascara that stays on all day and can weather any storm—and then washes off with just soap and water! Waterproof volumizing formula features unique emulsion technology that makes it a breeze to remove. 

Best For

Everyday wear

Benefits

• water-, smudge- and flake-proof
• Washes off with soap & water
• Thickens & separates lashes
• Suitable for sensitive eyes and/or contact lense wearers
• Hypoallergenic
• Ophthalmologist-tested 
• Formulated without fragrance, fiber and phthalates

Ingredients

How to Purchase

You can now purchase fmg Wash-Off Waterproof Mascara online for $13 each. However, if you shop through an Avon ambassador, in person or online, you can take advantage of customer exclusive pricing of $10.99 each as well as other benefits such as FREE SHIPPING with your $60+ order, exclusive events, sales, giveaways & more.

Learn more about the benefits shopping with an Avon representative by clicking here

When shopping with Avon, you can shop with confidence with the backing of their 100% Money Back Guarantee within 45 days from your order bill date.

To learn more about Avon’s guarantee, click here or speak to your local Avon ambassdor for their return policy on representative delivery orders.

Alternatives

In 1938, the first waterproof mascara hit the market. Thought the turpentine filled formula was not popular, it did open the door for possibility to wear a mascara on their lashs, even in rainy weather & teary eye moments. Now, you can look at the mascara section of each brand & see a multitude of mascaras, each unique & different from the next based on formula & brush. Starting with Avon… they too has another waterproof mascara, Love at 1st Lash. It’s designed to be more voluminous giving you more lush looking lashes.

In June 2025, Allure released their top 10 waterproof mascaras. They “chatted with editors, professional makeup artists, and cosmetic chemists to get the lowdown on what makes the best waterproof mascaras” (Hussein, Blackman, Lodi, 2025):

• Best Overall: Lancôme Lash Idôle Waterproof Mascara, $30
• Best Curling: Tower 28 MakeWaves Mascara, $20
• Best Lengthening: Chanel Le Volume de Waterproof Mascara, $40
• Best Volumizing: YSL Lash Clash Waterproof Mascara, $33
• Best Lifting: Maybelline New York Lash Sensational Sky High Waterproof Mascara, $13
• Best Drugstore: L’Oréal Paris Voluminous Waterproof Mascara, $11
• Best Buildable: MAC MacStack Waterproof Mascara, $29

For full article, check out Allure’s 10 Best Waterproof Mascaras That Can Outlast Anything.

My Pros

• Lasts all day, no matter how much I sweat or get face wet in the water
• Don’t need makeup remover to remove it at end of the day
• Pitch black
• Seperates my lashes… even my tiny littles one you barely see

My Cons

• Doesn’t add volume or length
• Constantly sold out
• Tends to get clumpy when it’s almost out.

Consumer Reviews

One of the many benefits of shopping Avon online is that you are able to check out what other customers have to say about a product. Here are what some customers said about fmg Glimmer Wash off Waterproof Mascara:

I have been using Avon’s washable waterproof mascara for years. It’s long wearing, non irritating and will wash off easily as promised.

Richelle from Undislosed

It’s not as good as it was a few years back, when they change the original ingredients it made it worse, it peels off and cakes up

Melinda from Undisclosed

I’ve never found another that is truly tear and smudge proof get washes off without tearing my lashes out. Great product.

Janet from Undisclosed

I’ve never found another that is truly tear and smudge proof get washes off without tearing my lashes out. Great product.

Janet from Undisclosed

They’ve done away with the previous brown/black mascara that I have used for the last 25 years. This obviously is a new one but no where in the description does it say brown or black or both. I’m really bummed out that my go to Mascara is gone. I can’t settle for something I don’t know what I am buying. Boo hiss!

Erica from Los Angeles

According to the fmg Glimmer Wash off Waterproof Mascara product page on avon.com, the average rating is 4.4 stars out of 5 stars.

My Final Thoughts

If there is one type of makeup product I wear almost everyday, it would have to be mascara. Even if I have nothing else on, I most likely have mascara. I personally look at mascara as the cherry on top… the finishing touch to my look, whether I’m glamming it up or rocking a minimal look. Avon’s Wash off Waterproof Mascara has been a staple in my makeup collection for 10 years & it has not let me down.

For an everyday mascara, this matches everything I need… it lasts all day and I don’t have to worry about it smudging or flaking. Best of all, it’s super affordable. What makes this a perfect day to day mascara is how easy it is to remove at the end of the day. I personally use makeup remover with makeup remover cloth, but I have many times just used soap & water with no issue.

I highly recommend this product for anyone who is looking for a basic waterproof mascara. This is a great option for those who may not wear a lot of makeup, a day to day mascara or if you are just looking for a waterproof mascara for the beach.

What is your favorite waterproof mascara?

Comment below your favorite type of primer and why you love it.